Influencer marketing. It works. And if you think using SaaS influencers can’t help your business, you’re sadly mistaken.
We want to help SaaS entrepreneurs navigate the intricate world of influencer marketing. Whether B2B or B2C SaaS marketing, there’s an influencer that’s right for your company. They’ll assist in brand awareness.
They’ll make content that showcases what you do. And they’ll drive sales.
For a price, of course. Nano-influencers are charging around $100 a post. The cost goes up dramatically from there. Macro influencers charge as much as $10,000 for content promoting a business.
Influencer marketing for SaaS companies is a delicate process. It requires tact and finesse. You’ll also need an amazing USP to woo these influencers and show them your product is second to none.
We’ll help you get started today. We’ll also provide a list of the top influencers in the game right now so you know what to look for in the right partner for your company.
Prepare to be equipped with a knowledge base to empower you to use influencer marketing effectively and amplify your brand’s reach.
Table of Contents
Selecting the Perfect Partners for Your B2C SaaS Marketing Campaign
When it comes to any B2C SaaS marketing campaign, choosing the right influencers helps ensure success. These folks are representing your brand. Your company. Your name.
Start by identifying individuals who align with your brand’s values. Secondly, they need to be someone your audience likes and respects. The best B2B SaaS marketing campaigns understand these two concepts and use them to their advantage.
Here are some criteria to consider when selecting influencers for your SaaS product:
- Relevance: First, the influencer’s content and audience need to align with your offering. This will help you reach a relevant target audience for maximum impact.
- Engagement: Look for influencers who have high engagement rates. It indicates that their followers are actively interested in their content. There is a higher chance that they will pay attention to your brand’s message.
- Authenticity: Authenticity should be a top priority. Choose influencers who genuinely believe in your product. Pick someone who will share honest reviews and experiences with their followers.
- Reach: Numbers aren’t everything. Especially when it comes to followers. But that doesn’t mean you shouldn’t consider it. If someone has 50k followers but 40k worth of bots, partnering with this person won’t be worth your time. Someone with 10k followers, most in their network, will be cheaper and have more value.
Once you have identified potential influencers that meet these criteria, the next step is to contact them and establish a partnership.
The Top 10 Leading SaaS Influencers Right Now
We’ve compiled a list of some of the top SaaS influencers to watch this year and beyond. That doesn’t mean you should choose them. They may not be ideal for your company.
But the list will give you an idea of what you should look for in the right influencer for you.
1. Jason Lemkin
Jason is the founder of SaaStr. It’s one of the leading SaaS communities and events. This makes him one of the most well-known people in the industry.
With his expertise in scaling SaaS businesses, he offers invaluable insights to entrepreneurs and aspiring founders.
2. Des Traynor
Des serves as the co-founder and Chief Strategy Officer for Intercom.
He has a wealth of knowledge on product strategy and growth. He uses his platform to share his experiences and actionable advice on his blog and social media channels.
3. Hiten Shah
Hiten is a serial entrepreneur and advisor to various startups. You can usually find him working with another member of this list, Neil Patel.
Shah is the co-founder of CrazyEgg and KISSmetrics. He shares his expertise on product management, customer acquisition, and scaling businesses through his podcast, weekly SaaS newsletter, and speaking engagements.
4. Lincoln Murphy
Lincoln has helped numerous SaaS businesses achieve sustainable growth as the premier expert on customer-centric growth.
He is a sought-after speaker, consultant, and podcaster – known for his in-depth knowledge of customer retention.
5. Steli Efti
Steli is a sales expert and CEO of Close, a sales communication platform, Steli is an expert in all things sales-related.
With his high-energy approach to business and marketing, he shares insights on sales strategies, growth tactics, and entrepreneurship.
6. Noah Kagan
As the founder of AppSumo and Sumo, Noah has a wealth of experience in SaaS marketing.
He shares his knowledge on growth hacking, SEO, and building successful businesses through his podcast and blog.
He also has a popular YouTube channel that has amassed nearly a million followers. He talks about money, business, and often mentions how he was an early employee of Facebook. Like…every video.
7. Rand Fishkin
Known as co-founder and CEO of MOZ. Rand is a leading SEO expert and founder of SparkToro.
He shares his extensive knowledge of search engine optimization, content marketing, and entrepreneurship through his blog and speaking engagements.
8. Neil Patel
He has an incredible wealth of experience in digital marketing and entrepreneurship. Neil co-founded Ubersuggest, Crazy Egg, Hello Bar, and KISSmetrics.
He shares his expertise in content marketing, conversion optimization, and scaling businesses through his blog, podcast, and speaking engagements.
9. David Skok
The founder of multiple companies. David is currently a venture capitalist at Matrix Partners.
He is an expert on SaaS metrics and business models. David uses his platform to share insights on startup growth, funding, and scaling.
10. Mamoon Hamid
He’s a partner at the VC firm Kleiner Perkins. Mamoon focuses on investing in early-stage SaaS, consumer, and enterprise companies.
Ever heard of Slack, Intercom, or Box? Yeah, he’s a board doctor at all of them.
With his product growth and development expertise, he shares valuable insights on building successful businesses. He’s an avid Tweeter.
Connecting With SaaS Influencers
Now that you understand the top SaaS influencers to follow, the next step is to connect with them. Here are some ways to do so:
Follow Them on Social Media
Most influencers are active on social media channels like Twitter, LinkedIn, and Instagram.
For some of them, it’s their bread and butter platforms. Some of these folks make a handsome living as an influencer. Others do it because of passion.
Do some research. Find out what makes these influencers tick. It’s not always about money.
(But a lot of times it is)
Follow their accounts and engage with their content to build a relationship. It’s a form of flattery. You like their content enough to follow them and engage with their content, which matters to them.
Attend Events – The Underused B2C SaaS Marketing Strategy for Finding Influencers
Industry conferences and events are excellent opportunities to network with influencers. And finding the right influences is a huge part of your B2C SaaS marketing strategy. Look out for any speaking engagements or panel discussions featuring your chosen influencers.
- “Oh, this guy came to see me at an event. I’ll remember him.”
- “I’ll have to look this lady up on LinkedIn. Her business sounds interesting.”
- “This person paid money to hear me speak. Enjoyed it. And wants to collab. I’ll need to look up what they’re doing over there.”
This is what happens when you meet someone in person. It goes much further than reaching out on social media.
- “Oh. You follow me on Twitter. That’s cool. Thanks.”
- “You replied to one of my Tweets with a cat gif? Thanks…”
- “You liked my LinkedIn post? So did ten thousand other people in this industry…”
Collaborate on Content
Consider partnering with influencers to create valuable one-off content.
This includes guest blog posts or joint webinars. It can be a win-win situation for both parties by giving mutual exposure and knowledge knowledge.
If things go well and you both have a pleasurable experience, you can do it again. Or if you guys really get along, it can be the start of a beautiful long-term partnership.
SaaS Influencers – Creating Next-Level Value for Your Business
Selecting the right SaaS influencers for your product can amplify your brand’s reach and impact.
Relevance, engagement, authenticity, and reach should be top priorities when considering influencers for your B2C SaaS marketing campaign.
Leveraging the knowledge and influence of industry leaders can tremendously benefit your SaaS business. However, influencer marketing for SaaS products requires a strategic approach.
Finesse will get you further than brute force. Deploy social media engagement, attend industry events, and propose collaborative content tactfully.
By utilizing these strategies, you are well on your way to effectively harnessing the power of influencer marketing for your SaaS venture.